BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China
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Case Details:
Case Code : BSTR356
Case Length : 17 Pages
Period : 2003-2009
Pub Date : 2009
Teaching Note : Available
Organization : BYD Auto
Industry : Auto and Ancillaries
Countries : China, USA
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Charging Infrastructure in China
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Convenient recharging stations for battery recharge were the need of the hour for the penetration of electric cars in China. This infrastructure needed heavy investment and the willingness of companies, parking lots owners, etc. to install charging stations...
BYD Auto Eyes The US Market for Electric Cars
As of September 2009, BYD Auto had had no experience in the overseas markets. The company planned to introduce F3DM by 2010 and E6 by 2011 in the US...
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'Ambitious but Practical'?
Although BYD Auto had put up a good performance in the conventional cars segment in the Chinese market, it had to face many challenges both at home and in the overseas market in the electric cars market. In China, the company was likely to face stiff competition ahead...
Exhibits
Exhibit I: Hybrid, Plug-in Hybrid, and Pure Electric Cars
Exhibit II: Recognitions for BYD Auto
Exhibit III: Formation and Growth of BYD Company Ltd.
Exhibit IV - A: Revenues of BYD Company Ltd.
Exhibit IV - B: Growth in Employee Count at BYD Company Ltd.
Exhibit V: Top Ten Car Models in January- June 2009 in China - By Sales
Exhibit VI - A: Revenues of BYD Auto (2005 - 2008)
Exhibit VI - B: Revenues of BYD Company - By Segment
Exhibit VII: Leading Automakers in China and their Models
Exhibit VIII - A: Annual Hybrid Cars Sales in the US
Exhibit VIII - B: Market Share of Hybrid Vehicles Sales in Total Light Vehicles
Sales in the US
Exhibit IX: Electric Cars to be Released for Sale in the US by Major Automakers
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